IDC coined the phrase “Digital Universe” to describe the explosion of data that needs to be captured, categorised, searched, stored, retrieved and ultimately, destroyed. The world may have ve been in a recession, but the amount of data exploded by 62% to 800,000 petabytes (800 million gigabytes). By 2020, the volume of data will be 44 times larger than it was in 2009.
In short, the management of data is big business.
Amidst the backdrop of the number of IT professionals growing just by a factor of 1.4, the need to manage all that data by using intelligent systems becomes imperative by the day. However, knowing what storage choices to make can be a challenge – with virtualisation, cloud computing, and unified communications and collaboration all reshaping the face of business.
Data Matters is the ebook that hopes to address some of these questions and, through the articles and case studies that follow, showcase some of the best thinking today that ultimately points to one principle – it’s the data that matters.

